University of Navarra (English version)
«Most of the people in the city run so much, they do not have time to
look at flowers. I want you to look at them, whether they want it or not”
During this workshop hold in English, we will try to learn the basic notions that an student needs to master in order to communicate a brand in the current communication system.
Combining theory and prototyping, reflection and exploration, analysis and teamwork, our journey will begin with a conceptual presentation of the Creative Economy, the framework within, according to the trends analysts, operate the brands of the moment.
In order to understand the current scenario in communication, we will discuss elements like speed, co-creation, multichannel marketing, technology, transparency or the role of design in today’s most loved brands.
May, 28 and 29th